A charity that honors all soldiers around the world!

Read the moving story of loss and hope behind this project!

What “Good Guys in Bad Lands” do… and why they deserve your support!


Over 500.000 followers on Facebook share their love, respect and support for the “Good Guys in Bad Lands”, now!

Congratulations!! 


A very special story of loss and hope!

It all started in Balamorghab, Afghanistan.

Rocco Pacella returned from an unfortunate mission where he has lost a squadron mate while another fellow soldier got seriously injured during a firefight with insurgents.

In memoriam! Never forgotten! © Good Guys in Bad Lands

Some people may would have retreated themselves into hate and despair after such a traumatic event but not this soldier.

Instead, Rocco was asking himself what he could do for the ones in need, for the soldiers who left families behind, the ones who have to returned wounded or haunted by traumatic experiences.

Rocco, founder of Good Guys in Bad Lands

Tested by this strong experience, Rocco created one of the first military related fan-pages on Facebook dedicated to the memory of all missing soldiers all over the world.

© Good Guys in Bad Lands

How a great idea grew into a worldwide movement

Rocco’s page has become a window into the social media world and is created to bring the web population the attention to the respect and dutiful appreciation towards these “Good Guys” deployed: the Good Guys in Bad Lands.

Quickly the page was able to initiate and promote charity projects for veterans, their families or military personnel in need.

The idea grew, and the „Good Guys in Bad Lands“ logo became a honored and widely used signal within the military community around the world.

Today „Good Guys in Bad Lands“ is an established institution of charity and unites all military „good guys“ who are doing their duty in „bad lands“.

© Good Guys in Bad Lands

The lack of support for veterans in Europe

Honestly, support for military veterans is not a widely established quality within the European Union.

Yes, there is a system of social insurances, public help and basic welfare for military veterans in Europe but it often does not meet the specific needs of wounded or traumatized soldiers.

We should always remember: Soldiers are human beings who sometimes have gone through hell on earth and very traumatic experiences.

Many of them are spending endless hours, days, month, sometimes even years away from their homes and families for what we believe in as a free and democratic European society.

Unfortunately, in Europe there is often still a lack of sympathy, empathy and honor for those who take the duty of service and put their life into the line of fire for our values of democracy, human rights and freedom.

Sometimes, a little respect, a little love, a genuine honoring of the burden soldiers have to take every day and all around the world for our security and freedom – these little gesture will often do more healing than any social insurance system.

That is why „Good Guys in Bad Lands“ is such a great idea and helpful institution for the needs of veterans and military personnel.

The core idea of „Good Guys in Bad Lands“ is able to deliver both to soldiers and veterans: access to charity AND the honoring of what soldiers do and may have gone through for all our life, values and security.

© Good Guys in Bad Lands

Some “Good Guys” love the idea and the values of this unique movement so much that they honor all good guys, all fallen brothers and all men of honor and duty with a tattoo of the “Good Guys”-logo on their body:

© Good Guys in Bad Lands

© Good Guys in Bad Lands

© Good Guys in Bad Lands

A true testify that the brotherhood of “Good Guys” really exists in a tangible way through this kind and many more manifestations of affection around the world and through all kinds of military units!

The “Good Guys” Charity Missions

The main project of „Good Guys in Bad Lands“ is charity: promotions, cooperations, sponsorships and the sale of goods with the „Good Guys in Bad Lands“ logo are helping to proceed funds to noble causes, such as support of departments, to the families of fallen soldiers and post-war traumatic shock patients.

Some of these partners are 5.11, King Cobra Holsters, Memphis Belle, Beretta, Advanced Talon, SecondSkin, MIB, Power Wash, S.O.D.,Team Zero, Tactical Pro Italia and many more.

© Good Guys in Bad Lands

The first „mission“ of „Good Guys in Bad Lands“ was able to rise 3,000 Euro in donations to provide a defibrillator and First Aid Training to 12 military operators of the 185th Military Regiment Paratroopers of Bracciano, Italy.

© Good Guys in Bad Lands

The second mission was able to raise 3,000 Euro to buy a high-pressure cleaner fort he „Folgore“ Regiment of Pisa.

© Good Guys in Bad Lands

The third mission donated a DAE device to the Multifunctional Training Complex of the „Lustrissimi“ Folgore Brigade.

© Good Guys in Bad Lands

The fourth mission was a national solidary race in favor of the Italian Police Department.

The event had 127 participants in support of Mario Vece, the Artificial Police Officer (Florence, Italy) who was seriously injured during a vicious attack on the last New Year’s Eve.

But Mario decided to pass the funds to little Leonardo, the son of Mauro Di Ceglie, a fellow of the Police of Rome, who has been fighting a serious illness for two years. A decision that excited all participants.

This is what „Good Guys“ do, maybe in some “Bad Lands“, maybe under the worst circumstances“, maybe far from home, and maybe just around the corner.

There are fare more „Good Guys“ than there are „Bad Lands“ and therefore there is hope and the precious grace of honor for all of us.

Update: September 2017 the Good Guys will become an international Onlus and everyone is welcome to participate and support this project.


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